Social Branding
I developed a comprehensive social media strategy and cohesive visual identity for Treble to strengthen brand visibility and expand audience reach. The strategy centered on branded marketing initiatives designed to boost engagement, drive follower growth, and direct traffic to Treble’s platform at treble.is.
Treble.is is a platform for emerging musicians, built to help artists network, collaborate, and find opportunities to further their careers. Once a major tastemaker in New York’s music scene, Treble has a legacy of alumni who have gone on to make significant waves in the industry.
As part of this project, I created a suite of unified visual assets to maintain a consistent brand presence across all channels. A key feature was the design of custom album artwork for Treble’s monthly Spotify playlist, Mark My Words — blending bold graphics and expressive typography to reflect the energy of each curated selection and capture the attention of both listeners and playlist editors.