Social Branding
Treble is a platform designed to help emerging musicians network, collaborate, and find opportunities to grow their careers. Once a tastemaker within New York’s music scene, Treble needed to reinvigorate its digital presence to reflect its legacy while remaining relevant to a new generation of artists. The brand sought to expand its audience reach, boost engagement, and drive traffic to its platform. All while maintaining consistency across its existing visual identity.
To support Treble’s mission and growth goals, I helped maintain a cohesive social media strategy and visual language across platforms. Working within the brand’s established identity system, I extended its application through fresh, on-brand content that highlighted artist stories, platform features, and curated playlists. This work supported Treble’s goal of strengthening brand visibility while ensuring visual consistency across all digital touchpoints.
I created a suite of branded assets tailored for Instagram and other key channels, ensuring a unified look and feel. A central part of this work included designing monthly cover art for Mark My Words, Treble’s curated Spotify playlist. Each cover fused bold graphic elements with expressive typography to capture the energy of that month’s artist lineup, helping the playlist stand out visually and reinforcing Treble’s identity as a cultural curator.
Throughout the project, I collaborated closely with the internal team to uphold brand standards, adapt assets for various formats, and keep the visual presentation aligned with Treble’s values of artist empowerment and community building.