Kelly "Kellz" Liu is a multidisciplinary creative at the intersection of gaming, music, and culture. Her creative journey began with her late grandfather's camera, a spark that has since grown into design and creative work alongside artists like Kazuo, Bohan Phoenix, James Arthur, and Amber Liu, and research partnerships with Riot Games and Netflix Games.
Raised between Singapore and Chengdu, now based in Los Angeles, she builds brands, campaigns, and experiences that make subcultures feel seen, both IRL and online.
→ Based in Los Angeles
Involvement:
TGRKazuoShaboom Records
Riot Games
Knights.gg
Awards & Recognition
(2025) TIFA (Tokyo Foto Awards) - Archival Expression Honorable Mention
(2025) Muse Creative Awards - Sunny in Hell Gold Winner: Art & Design
(2025) Muse Creative Awards - Sunny in Hell Gold Winner: Music Video(2024) Muse Creative Awards - LATE; The Film Platinum Winner: Music Video
(2024) Muse Creative Awards - LATE; The Film
Platinum Winner: Short Film
(2023) PNC Bank X Knights: Women in Leadership programme
Selected Participant
(2022) AIGA NY Design: NY Mentorship Program
Selected Mentee(2022) Carnegie Mellon University Master of Entertainment Industry Management Scholarship
(2018) Parsons School of Design Dean’s Scholarship
Publications & Press(2021)
Lifted Magazine: Bohan Phoenix, The Rush I Never Knew I Craved
(2020) National Geography: How college students are documenting their disrupted education
(2019-2023) Music, Why Not
→
Available for press features, interviews, and publication opportunities. Inquiries welcome at contact@kellzliu.com
Published Research
(2025) Part I: Best Practices for Live Service Game Campaigns
(2025) Part II: Best Practices for Live Service Game Campaigns
Education
MS Entertainment Industry Management @ Carnegie Mellon University
BFA Communications Design (Honors) @ Parsons, The New School for Design
Precollege Comic Arts @ Rhode Island School of Design
Precollege Graphic Design @ Rhode Island School of Design
OOO, you’ll find me
📷 Behind a camera capturing stories
👾 Exploring video game worlds
🐕 Spending time with my dog
🌱 Gardening, or in nature recharging