Kellz is a multidisciplinary graphic designer & creative director with a focus on community-first campaigns, and storytelling that bridges gaming, music, and culture. With a background crafting bold visuals and immersive campaigns, Kellz brings a unique blend of design expertise, content strategy, and cultural insight to every project.

Raised between Singapore and Chengdu and now based in Los Angeles, Kellz draws from a global perspective to create work that centers emotion and subculture. Her creative journey began with her late grandfather’s camera, sparking a passion for capturing raw stories that evolved into music video direction and visual design for musicians and artists including Kazuo, Bohan Phoenix, James Arthur, and Amber Liu.

Outside of work, Kellz spends her time behind a camera, exploring video game worlds, finding new music, or hanging out with her dog. → Based in Los Angeles Involvement:
Shaboom Records
Riot Games
Knights.gg

Awards & Recognition
(2023) PNC Bank X Knights: Women in Leadership programme Selected Participant
(2022) AIGA NY Design: NY Mentorship Program Selected Mentee(2022) Carnegie Mellon University Master of Entertainment Industry Management Scholarship
(2018) Parsons School of Design Dean’s Scholarship

Publications & Press(2021) Lifted Magazine: Bohan Phoenix, The Rush I Never Knew I Craved
(2020) National Geography: How college students are documenting their disrupted education
(2019-2023) Music, Why Not → Available for press features, interviews, and publication opportunities. Inquiries welcome at kellyliustudio@gmail.com
Published Research
(2025) Part I: Best Practices for Live Service Game Campaigns
(2025) Part II: Best Practices for Live Service Game Campaigns
Education
MS Entertainment Industry Management @ Carnegie Mellon University
BFA Communications Design (Honors) @ Parsons, The New School for Design
Precollege Comic Arts @ Rhode Island School of Design
Precollege Graphic Design @ Rhode Island School of Design

Online: Reach me at contact@kellzliu.com  or DM me on Instagram/ Linkedin