Social Branding
LIONSSHARE was a DAO and creative collective founded by Allyson Toy and Cathleen Cher, later acquired by Jaded. I developed a unified Visual Identity to amplify emerging Asian artists and the diaspora. From building a flexible typographic system to creating event visuals and shaping the social strategy, I crafted a brand language that empowers artists to share their stories and connect through music and culture.
LIONS SHARE’s mission to uplift Asian creators and spotlight new talent strongly resonated with my own values. This alignment informed every design choice, ensuring that each asset reinforced the collective’s commitment to celebrating identity, fostering community, and expanding visibility for the next generation of artists.
LIONSSHARE Event Posters & Digital Assets
Founders: Allyson Toy, Cathleen Cher
Creative Direction: Andy Koh