Brand + Packaging Design
I designed a tech-forward visual identity for GYFTING, a women-owned, purpose-driven gifting service. GYFTING curates experiential gift boxes, event bags, media mailers, and more from products of brand whos founders and CEOs who identify as Black, Indigenous, People of Color, LGBTQ+, or female.
The identity features a refined, modern logo, a carefully chosen color palette, and an engaging typography system that all reflect GYFTING’s mission of inclusivity and empowerment. I also developed custom patterns and icons to help tell the brand’s story in a way that feels consistent and memorable across every platform and touchpoint.