Kelly "Kellz" Liu is a multidisciplinary creative at the intersection of gaming, music, and culture. Her creative journey began with her late grandfather's camera, a spark that has since grown into design and creative work alongside artists like Kazuo, Bohan Phoenix, James Arthur, and Amber Liu, and research partnerships with Riot Games and Netflix Games.
Raised between Singapore and Chengdu, now based in Los Angeles, she builds brands, campaigns, and experiences that make subcultures feel seen, both IRL and online.
→ Based in Los Angeles
Involvement:
TGRKazuoShaboom Records
Riot Games
Knights.gg