With experience leading creative from concept through execution, Kellz blends design, content strategy, and narrative thinking to shape immersive campaigns and visual worlds. Her practice spans creative direction, motion, photography, and video, with a focus on translating identity, emotion, and subculture into cohesive brand experiences. Backed by research partnerships with Riot Games and Netflix Games, she brings both creative instinct and strategic thinking to every project.
Her ambition is to build the kind of brands and live experiences that people feel, whether that's a visual world for an artist, an esports broadcast identity, or a campaign that makes a subculture feel seen.
Raised between Singapore and Chengdu and now based in Los Angeles, Kellz draws from a global perspective to inform her work. Her creative journey began with her late grandfather's camera, sparking a lifelong interest in capturing raw stories, one that has since evolved into creative direction for musicians and artists including Kazuo, Bohan Phoenix, James Arthur, and Amber Liu.
TGRKazuoShaboom Records
Riot Games
Knights.gg