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Kellz Liu

Social-First Strategist, Multidisciplinary Storyteller

Social & Community 

Riot Games



Riot Games Brand channel content creation, social publishing, and social listening.
Developed and presented new content ideas to clients bi-weekly, leveraging trend analysis and real-time opportunities to maximize relevance within the trend lifecycle. Partnered with the design team to conceptualize and produce creative assets, ensuring alignment with client objectives and project strategy. Conducted in-depth research and data analysis of social media metrics, generating reports on sentiment and trending topics to guide publishing strategies.

A look into our Content Calendar Pitch Process




Riot Player Community UGC.
Drove community engagement by identifying and curating user-generated content (UGC) and scouting personalities for Player Feature, a monthly creator spotlight, and GGWP, a recurring article celebrating community moments. Contributed to Player Feature by developing interview questions that highlighted the unique talents and perspectives of featured creators. Utilized all X features creatively to leverage the platform's capabilities for enhanced community interaction, further strengthening brand loyalty and fostering a vibrant online presence.

Riot Brand GGWP X Article: Paint the Town Blue Arcane activation focused 
Riot Brand X Banner & Threaded Post for Caedrel, popular caster and ex-competitive esports player for Riot title League of Legends
Riot Brand X Threaded Post for Valorant in Life, a group of anonymous comic illustrators known for fanart and drawings of characters in Riot title VALORANT.
Riot Brand X Threaded Post for Captain Sarah, content creator and community voice for Riot title Legends of Runeterra. 
Riot Brand X Banner & Threaded Post for Spicy Appies, a educational creator for Riot title Teamfight Tactics.
Riot Brand GGWP X Article: VCT Champions season community highlights focused







Matty Chiu, Content Creator/Community Manager
Kelly Liu,  Jr. Content Creator/Community Manager
Nelly Le, Jr. Designer
Kevin Lam, Designer JM Herrmann, Chief Strategy Officer
Tamiya Kabatoff, Senior Strategist
Linna Chang, Creative Director Dan Midgley, Group Account Director
Ann Dinh, Senior Producer


Zillow

Spearheaded lo-fi video content creation for Zillow, from concept to delivery. This process involved identifying brand-relevant trends, developing creative ideas, and pitching to clients. The role encompassed pre-production planning, location scouting, and multi-faceted on-set responsibilities. Post-production included editing with iterative feedback loops. This lo-fi approach allowed for agile, cost-effective content production, enabling Zillow to rapidly respond to social trends and maintain an engaging presence across their social media channels.

Zillow Fall Lo-fi Decor: Scouting, Shotlist, and Final Product.
Zillow Halloween Lo-fi Decor: Shotlist & Final Product
Developed Zillow Fall/Halloween Lo-fi Content using stock footage to align with brand storytelling




David Palmer, Creative Director
Kelly Liu,  Jr. Content Creator
Livy Morden, Designer
 Sadie Graham, Copywriter
Tamiya Kabatoff, Senior Strategist Annie Seo, Account Manager 
 
Rebecca Leighton, Senior Producer



Wiz & Friends

Served as a personal assistant and cross-platform livestream broadcast coordinator for Wiz Khalifa's "Wiz & Friends" event, managing real-time streaming across multiple social media platforms while simultaneously capturing exclusive behind-the-scenes footage to enhance fan engagement and create additional content assets.
Cast & Crew affiliated with The Pittsburgh Knights






Moving Image & Art Direction 


KeyzVango




The Unyielding Imprint Productions
A film by Tommy Rebel and Kelly Liu
Screenplay by Kelly “Kellz” Liu

All Songs Written, Produced, Arranged, Recorded & Mixed by Keyz Vango
Mastered by Christal Jerez

Executive Produced by Keyz Vango, Tiffany Ruiz, Theron Corleone
Styling & Wardrobe by Emily Bogner & Ryan Conway
Set Design & Props by Jose Gallo & Santosh Faiia Screenwriting and Art Direction for “LATE, The Film”, an 8-part moody short interpretive experience celebrating the exploration and journey of self, paired with a zine showing the expansion into the creative process behind the scenes. Each song/visual is meant to reflect a conflicting duality in pursuing a relationship with oneself, as the surrounding environment evolves through dramatic highs & lows.








Tyler Petrossi


Directed by Kelly “Kellz” Liu
Filmed & Edited by Kelly “Kellz” Liu
Produced by Kelly “Kellz” Liu, Jai Thai Ta, Tatiana Behar Russy
1st AD by Tatiana Behar Russy

Starring Tyler Petrossi, Julia “Juju” Nieto

Song Performed by Tyler Petrossi / Kepler Beats
Song Produced & Written by Tyler Peterossi / Kepler Beats
Mix & Mastered by Kepler Beats
 In "Numb," a heartbroken musician delves into the depths of emotional detachment while reflecting on a past relationship. Through evocative flashbacks and striking visuals, the film explores his internal struggle with loss and longing as he searches to reconnect with the emotions that once gave his life meaning. As a collaborator, I served as Art Director, videographer, and editor, contributing to the film's visual storytelling, emotional tone, and overall production.








Bohan Phoenix


 Provided art direction and captured a portrait series of Bohan Phoenix, exclusively for Lifted Asia’s March 2021 inaugural issue, complementing his featured interview.

Direction by Bohan Phoenix & Kelly “Kellz” Liu
Photography by Kelly “Kellz” Liu
Produced by Allyson Toy








Kazuo



Directed by: kazuo, kellz liu
Edited by: kazuo, robby ngai
DP: grant 'g-money' wild, robby ngai, kellz liu
Spearheaded the visual direction for Kazuo's "Spider" music video as co-director and DP Visualizer, contributing to ideation, storyboarding, and styling for a cohesive aesthetic. Extended the project's scope by capturing promotional artist photos and developing a comprehensive social media strategy to support the single's release, ensuring a unified visual narrative across all platforms.



About the Creator








  • social first content strategist
  • a designer focused on branding and identity.
  • a photographer capturing passion and emotions.
  • lives between the intersections of Design, Music, and Gaming.
  • a third culture kid.
  • a storyteller.
Design Archives
Photo ArchivesSocials


Contact
kellyliustudio@gmail.com