Kellzliu

Meet Kellz
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Multidisciplinary Storyteller, 
Social-First Strategist,
Third-culture kid, 
& Creator.


Online:



Contact:

kellyliustudio@gmail.com
I'm a creative and results-oriented strategist and content creator with expertise in social media management, market research, and community engagement. My experience spans diverse industries, including gaming, entertainment, and esports, where I've consistently delivered impactful campaigns and enhanced brand visibility.

As a third-culture kid—raised in Singapore, Chengdu, and currently based in Los Angeles—I bring a unique global perspective to my work. This diverse background inspires the exploration of cultural identity in my creative projects.

My passion for visual storytelling began with a gift from my late grandfather—a camera that became a source of comfort and a way to connect with him.  This passion evolved from photography, focusing on raw emotion, into filmmaking, where I now create short films and music videos.

My Master's in Entertainment Industry Management from Carnegie Mellon University, combined with my Bachelor of Fine Arts in Communications Design from Parsons The New School for Design, has equipped me with the skills to collaborate effectively across multidisciplinary teams, blending creative vision with strategic thinking.

Beyond my professional pursuits, I find inspiration and rejuvenation through creative pursuits such as painting and moodboarding, exploring new music, sports, and spending time in nature with my dog.

And yes, I do also enjoy long walks on the beach :)
→ Based in Los Angeles















Choose your Kellz

(view work)

Publications & Press


(2025) Part I: Best Practices for Live Service Game Campaigns [Research]
(2025) Part II: Best Practices for Live Service Game Campaigns [Research]
(2021) Lifted Magazine: Bohan Phoenix, The Rush I Never Knew I Craved [Photography]
(2020) National Geography: How college students are documenting their disrupted education [Photography]
(2019-2023) Music, Why Not [Photojournalism]
→  Available for press features, interviews, and publication opportunities. Inquiries welcome at kellyliustudio@gmail.com

Education


MS Entertainment Industry Management @ Carnegie Mellon University [MEIM Scholarship Recipient]
BFA Communications Design (Honors) @ Parsons, The New School for Design [Honors + Dean’s Scholarship]

(2023) PNC Bank X Knights: Women in Leadership programme  
(2022) AIGA NY DesignSelected Mentee: NY Mentorship Program
(2017) Rhode Island School of Design Precollege, Comic Arts
(2016) Rhode Island School of Design Precollege, Graphic Design