Social & Community
Riot Games
Developed and presented new content ideas to clients bi-weekly, leveraging trend analysis and real-time opportunities to maximize relevance within the trend lifecycle. Partnered with the design team to conceptualize and produce creative assets, ensuring alignment with client objectives and project strategy. Conducted in-depth research and data analysis of social media metrics, generating reports on sentiment and trending topics to guide publishing strategies.
Drove community engagement by identifying and curating user-generated content (UGC) and scouting personalities for Player Feature, a monthly creator spotlight, and GGWP, a recurring article celebrating community moments. Contributed to Player Feature by developing interview questions that highlighted the unique talents and perspectives of featured creators. Utilized all X features creatively to leverage the platform's capabilities for enhanced community interaction, further strengthening brand loyalty and fostering a vibrant online presence.
Kelly Liu, Jr. Content Creator/Community Manager
Nelly Le, Jr. Designer
Kevin Lam, Designer
Tamiya Kabatoff, Senior Strategist
Linna Chang, Creative Director
Ann Dinh, Senior Producer
Zillow
Spearheaded lo-fi video content creation for
Zillow
, from concept to delivery. This process involved identifying brand-relevant trends, developing creative ideas, and pitching to clients. The role encompassed pre-production planning, location scouting, and multi-faceted on-set responsibilities. Post-production included editing with iterative feedback loops. This lo-fi approach allowed for agile, cost-effective content production, enabling Zillow to rapidly respond to social trends and maintain an engaging presence across their social media channels.
Zillow Fall Lo-fi Decor: Scouting, Shotlist, and Final Product. Zillow Halloween Lo-fi Decor: Shotlist & Final Product Developed Zillow Fall/Halloween Lo-fi Content using stock footage to align with brand storytelling
Kelly Liu, Jr. Content Creator
Livy Morden, Designer
Tamiya Kabatoff, Senior Strategist
Rebecca Leighton, Senior Producer
Wiz & Friends
Served as a personal assistant and cross-platform livestream broadcast coordinator for Wiz Khalifa's "Wiz & Friends" event, managing real-time streaming across multiple social media platforms while simultaneously capturing exclusive behind-the-scenes footage to enhance fan engagement and create additional content assets.
Cast & Crew affiliated with The Pittsburgh Knights